Brand: ionion Color Brilliance Permanent Hair Color makes it easy to get long-lasting salon quality results at home

The luxurious Italian formulas are made to be especially gentle and protect against damage

These formulas are PPD- and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within

Not to mention ion Hair Color is gentle on hair containing up to 38% less ammonia than the leading professional brands on the market

your hair’s true potential with ion’s cutting-edge salon-quality color science and bring home vibrance like before

• Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds• gray coverage• Ionic wheat germ protein, nourishing botanical extracts and low ammonia• Vegan and cruelty (not tested on animals)• State-of-the-art European formula for long-lasting, fade-resistant colorColor: 5RC Light Copper Brown