Brand: Milk MakeupHydro Grip Primer is an award-winning, moisture-rich makeup primer that locks in your look for up to 12 hours, ensuring makeup stays smooth and crease- from morning to night

Suitable for all skin types and silicone-, the ultra-hydrating gel leaves a clear, dewy finish for a fresh, complexion

Infused with naturally skin-enhancing ingredients, Hyaluronic Acid + Hemp Seed Extract boost hydration to help smooth skin, Blue Agave Extract grips makeup to prevent caking and Niacinamide + Aloe Water lock in moisture for a dewy finish

To apply, simply blend 1-2 pumps of primer onto clean skin

Allow the formula to activate for one minute before applying makeup, or wear alone for a glassy, hydrated look

With Milk Makeup, it's high standards or nothing-that's why we don't use over 2,500 controversial ingredients

Everything is clean, vegan, cruelty-, and made to make your life easier

Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do

We believe it’s not about how you wear your makeup, it’s what you do in it that matters

• 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease- all day long; silicone- and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look• Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish• How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup• Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing-that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-, and made to make your life easier• Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters