Brand: Ecru New YorkProduct DescriptionMultifunctional• Brings out rough, slept

in texture• Pliable hold allows for hair to be restyled without additional product• EX: (Day) Combed out smooth (Night) Tousled outApplication:• Emulsify in palms and use hands to work through damp or dry hair manipulating to desired style or texture• To create maximum texture on mid

length and longer styles, emulsify in palms, sandwich hair between hands and roll the ends of dry hair through• Can be applied to damp hair for curly styles or men’s grooming (IF AIR DRYING)Medium HoldMatte FinishMedium

coarse HairShort to Mid

lengthBrand StoryECRU New York is a prestige hair and beauty collection created by professional stylists and make-up artists

Anchored in a rich heritage of hair and beauty, every product is designed to TREAT & PERFORM

• Paraben • WHO IS IT FOR: Barbering Short and mid

length styles All over texture Detail a cut or style Control braids, knots and twists Groom men’s styles• Medium Hold, Matte Finish A texturizing paste that flexible structure for versatile styling options

• HOW DOES IT WORK: Provides rough, “slept

in” texture for medium

coarse hair• HOW IS IT DIFFERENT: Multifunctional Remains pliable Maintains a matte finish