Brand: Giovanni Hair ProductsGIOVANNI More Body Hair Thickener makes fine, lifeless hair fat and thick, suddenly giving you more body and thickness exactly where you need and want it most

GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the selling Hair Care line in the United States Natural Products Industry

But before there was a brand, there was a pioneer

Arthur Guidotti had a vision and a love for all things hair

He began developing his passion as a hairstylist in Hollywood and Beverly Hills

By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset

The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball

Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance

GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with visuals and graphics

• AMPLIFY VOLUME - GIOVANNI More Body Hair Thickener makes fine, lifeless hair fat and thick, suddenly giving you more body and thickness exactly where you need and want it most

Pump up the volume with tremendous shine• DEFINED CONTROL - Feel the difference with our voluminizing hair gel

Simply piece through damp or wet hair, coming through ends to help seal in thickness

Blow-dry for extra volume or let air dry naturally

• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979

We strive to use the very ingredients and are focused on high performance• COLOR SAFE - GIOVANNI More Body Hair Thickener is color-safe, nourishing hair with ingredients such as Aloe Vera

Rosemary, and Thyme without stripping color• VEGAN-FRIENDLY & CRUELTY- - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny cruelty

GIOVANNI Products are tested on animals and come in sophisticated recyclable packaging